Featured on Retail Design Blog

Recently the DCI Engineers project we shot for HDG Architecture was feature on Retail Design Blog. The building has been completely rehabbed to facilitate the firm's Spokane office, and we were hired to capture it all. The space is so bright and open that I photographed this entire project using only natural light with the exception of the stairwell.

 

http://retaildesignblog.net/2015/09/04/dci-engineers-offices-by-hdg-architecture-design-spokane-washington/

Source: http://retaildesignblog.net/2015/09/04/dci-engineers-offices-by-hdg-architecture-design-spokane-washington/

Our New Food Portfolio Book Is Done!

We've spent the past few weeks sorting and pairing images to be printed in our 2016 food & beverage portfolio, the one we show to prospective clients we're hoping to work with, and it's pretty amazing. 

Our Brand Manager, Paul Terrell, spent countless hours finding just the right crop, pairing, and printing the 11x14 pages here in the studio, then bound them all into our plexiglass portfolio from Lost Luggage.

We had the opportunity to share this new piece with a potential client yesterday, and the reaction was exactly what we'd hoped for. The client's senses were clearly stimulated, not only from the mouth watering images, but also by the tactile feel of the Moab Lasal paper on which we chose to print.

As vibrant as the images are on the iPad, there's still something about seeing those big beautiful images on soft matte paper, that digital portfolios just can't replace.

Our new portfolio book is complete! Time to show it off. #foodphotography

A photo posted by Tony Roslund (@tonyroslund) on

Kobold Photo/Video Project

Kobold came to us to create product stills, one hero shot, and instructional videos, but this project has been more than that. We took it as an opportunity to help set a mood for their brand identity.

Kobold is a fairly young startup and one of our newest clients. They have developed groundbreaking applicators for the radiation oncology world and they are really shaking up the industry. As Kobold has gained traction, they have also evaluated the brand they created and realized it has morphed into a design/development firm rather than a manufacturer of products. So, with our hero shot and videos, we are helping them build that image. 

Kobold hero image used in a website mockup. 

Kobold hero image used in a website mockup. 

We teamed up with the video crew over at RGG EDU to shoot the instructional video series for Kobold. We have a great relationship with the St. Louis-based crew and we knew they were the right guys to help us nail this project. It was a tall task to shoot three 3-5 minute videos all in one day. We were able to reserve operating room time to give a realistic scene for the demonstration and we used one of the doctors and his nurse as the main stars. We are excited to dive into post production and create some amazing videos for use by doctors all over the world. 

Behind the Scenes - Setup and Pre-Production

Behind the Scenes - Kobold Video Shoot

We teamed up with HDG again...

Hurtado | Hissong Design Group [HDG] has been one of our favorite design/architecture groups to work with for quite a while. They have a passion for what they do and they know that the best way to show their work to the world is through dynamic imagery.... This is where we come in. Their projects (and some of our images) have been featured in Hospitality Design, Retail Design Blog, and many others. Below are a few projects we have completed for HDG...

Nectar Wine & Beer opened this year and has several unique design features that made for a fun photo shoot.

Timber Gastro Pub is another HDG project that opened this year in Post Falls, Idaho. This project was featured here in the Retail Design Blog.

The Boiler Room is a pizza joint in North Spokane with a cool industrial vibe, outfitted with reclaimed wood, concrete block, and pipe fixtures. 

Marketing Associates of Spokane Panel

Marketing Associates of Spokane (MAS) recently held an event at the Spokane Convention Center featuring local panelists. The topic of the event was "Missed Media Opportunities in the A/E/C Industry." For those who aren't familiar, A/E/C stands for Architecture/Engineering/Construction. 

MAS offered Tony the opportunity to join the discussion along with three other talented and knowledgeable panelists: Michelle Hege, President and CEO of DH, Kim Crompton, Editor at the Spokane Journal of Business, and Trinity Spencer, Assignment Manager at KREM

Panelists from Left: Kim Crompton, Michelle Hege, Trinity Spencer, and Tony Roslund.

Panelists from Left: Kim Crompton, Michelle Hege, Trinity Spencer, and Tony Roslund.

Tony offered his expertise in architectural photography to the MAS members. All of the panelists had very useful information and the event was a great success. The members seemed very engaged and were able to walk away with new insight on how to seize marketing opportunities via photography, video, social media, and print. 

Over 50 MAS members attended the event. 

Over 50 MAS members attended the event. 

Gonzaga University Gets a New Pub

Gonzaga University recently opened it's brand new John J. Hemmingson Center  equipped with a full-service restaurant called The Bulldog. The menu includes pub fare with an upscale feel and the chef did a great job creating an attractive menu. We teamed up with Sodexo, Gonzaga's food service provider, to shoot the entire menu. The Bulldog is open to the public, so go check it out!

Back from PPE in NYC

Well, I survived my first ever Photo Plus Expo (PPE) convention. I flew out to New York and stayed at a house with my friends from RGG EDU and Image Rights in an AirBNB in Brooklyn. The convention features talks by some of the biggest names in photography, along with a 3-day vendor expo. I had an opportunity to visit several of the vendors whom I've done business with in the past and meet some new people who have some great products coming out to the photography and video industry.

The real reason for the trip was the infamous RGG EDU Black & White After Party. After just a few years since their start, these After Parties have become legendary among PPE and WPPI attendees. This year didn't disappoint, sponsored by Peter Hurley Headshot Crew, Resource Magazine, and Image Rights, with some of the biggest names in photography, like Peter Hurley, Chase Jarvis, Jaron Schneider, Douglas Saunders, Peter Coulson, Dani Diamond, Zach Sutton, and Clay Cook in attendance. I enjoyed tending bar with my Canadian buddy Barry McKenzie, over-serving all the guests, and ultimately having the time of my life. I can't wait to do it again in Vegas 2016 for WPPI, and I hope to see you there!

All-Star Team = Epic Imagery

Earlier this year the amazing Marketing Team at Northern Quest Resort & Casino, Hanna Advertising, and Masselow's Steakhouse contacted us to take on the food photography for Masselow's redesigned menu. The restaurant was to become a steakhouse (and an amazing one at that), which required a new look and feel for their imagery. We brought in Salt Lake City food stylist Suzy Eaton to team up with Masselow's Executive Chef Robert Rogers and it was the perfect team to help us capture the incredible food that Rogers is creating. 

The new campaign for Masselow's has been showcased all over the Inland Northwest, from billboards to magazine ads, and everywhere in-between. See some of the ads below...

BTS Video from Our Latest Workshop

Thanks to all who attended, we sincerely enjoyed having you with us for the day! A special thanks to BlackRapid for lending us their space, RGG EDU and Capture Integration for sponsoring the event, and Erik Skaar for helping melt minds with our latest product photography workshop in Seattle.

Our RGG EDU Product Photography Tutorial Has Arrived!

The wait is over! RGG EDU launched Tony's tutorial this morning, and it's already selling like hot cakes. This week only, RGG EDU is offering $25 off with promo code 25OFF, making this comprehensive and valuable guide an even better deal. If you need further convincing, take a look at the trailers.

And before you start thinking everything is perfection, nothing ever goes wrong, and we're a serious bunch...

Roslund and HDG: A Savory Combination

Not only is Nudo Ramen House one of our favorite places to eat, the design of the space has achieved international recognition for HDG. Our images of the restaurant have been recently featured in two design magazines, Hospitality Design and House Trends in Portugal, as well as Wonderful Machine's February 26th Blog. We are honored to be working with such amazing and talented people and are looking forward to every project they send our way. 

nudo-ramen-house
hospitality-design-nudo
House-Trends-Nudo

As we've mentioned before, we're wading (or plunging) into video production. Here's a behind the scenes look at how we helped make an already spectacular space magazine ready.

Behind-the-Scenes promo of architectural photography at Nudo Ramen House in Spokane, WA for HDG Architecture & Design.