I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.