Architecture + Real Estate Photography Workshop

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sold out

Architecture + Real Estate Photography Workshop

1,500.00

When: Friday, Saturday, and Sunday, November 4-6, 9am-6pm EDT
Where: Washington D.C. - Hyatt House Herndon/Reston
467 Herndon Parkway - Herndon, Virginia, 20170
Cost: $1,500 (Includes Lunch & Transportation to/from Shooting Locations) 
Capacity: 20 Students

Register

When: Friday, Saturday, and Sunday, November 4-6, 9am-6pm EDT
Where: Washington D.C. - Hyatt House Herndon/Reston
467 Herndon Parkway - Herndon, Virginia, 20170
Cost: $1,500 (Includes Lunch & Transportation to/from Shooting Locations) 
Capacity: 20 Students

This is a three-day workshop near Washington DC. Tony Roslund will be instructing an interactive class on architecture and real estate photography essentials and he will be joined by 2014 and 2015 Photography for Real Estate Photographer Jason Roehner.

The class will cover composition and lighting techniques including the use of modifiers, polarization, and common grip tools. Students will receive guidance on pricing, marketing, and communicating with clients. Students will participate in live shoots at both residential and commercial properties, with additional opportunities to observe a twilight exterior shoot (weather permitting). Tony and Jason will identify and teach the key elements that define and separate real estate and architecture photography, providing attendees with a foundation to successfully work in both genres.

Students will be divided into teams for a hands-on opportunity to use the techniques and equipment demonstrated by the instructors. 

As a professional photographer I am always looking to up my game and collaborate with other professionals. I always say if you can pick up just one key piece of knowledge at any workshop it is worth the time and money to attend and I can attest that Tony’s workshop is a lot of fun and well worth the investment!!
— Ethan Tweedie | 2013 PFRE Photographer of the Year
I wanted to thank you all again for the great seminar in Scottsdale. It helped me immensely. I have implemented a lot of the techniques/equipment I learned with you and it is helping me create much better work.
— Patrick Bertolino | Scottsdale Workshop | May 2016
As an already working professional, I was extremely happy with the new methods and techniques I picked up. They not only reduced my workflow time, but greatly increased the quality of my images.
— Wade Steelman | Scottsdale Workshop | May 2016

REAL ESTATE:

  • Take the “dirty” out of quick and dirty Real Estate photography. 
  • Learn to move quickly while making high quality listing photos.
  • Achieve repeatable results (color, WB, etc) regardless of ambient lighting conditions, room size, or color.
  • Learn how to light bedrooms and other small spaces in 90 seconds or less so you can spend more time hitting home runs in the major rooms like kitchens, living rooms, etc.
  • Learn how to supplement ambient light using speedlights to achieve natural looking photos with no evidence that additional lighting was used.
  • Learn to choose the best composition for different spaces and how to visually connect one room to another to tell a story.
  • Discuss the challenges you’re likely to encounter and learn the techniques required to overcome them.
  • Learn rapid post-production to minimize turnaround time, maximize efficiency, and increase hourly revenue.

ARCHITECTURE:

  • Learn how to price and license architecture projects to be competitive in your market.
  • Discuss pre-production steps and how to properly prepare for an architectural project.
  • Learn what to include and exclude in an architecture composition for maximum impact.
  • Learn how to compose for 1-point and 2-point perspectives.
  • Learn to use tilt-shift lenses and technical cameras for optimizing field of view and perspective.
  • Learn to optimize use of ambient light for architectural interiors and exteriors.
  • Learn to think in a composite mindset (blending multiple exposures in post).
  • Learn to light in a WYSIWYG-style using hot-lights in a commercial environment.
  • Learn to light and shoot twilight exteriors (bonus after-hours instruction). Weather permitting.
  • Learn post-production intricacies of retouching, compositing, and exposure blending.

TRAVEL & LODGING

We have pre-negotiated a block of rooms at a special rate with the Hyatt House Herndon/Reston. All classroom and post-production work will take place at this hotel. All transportation to and from shoot locations will originate from this hotel. The workshop wrap party will take place at or near this hotel. We STRONGLY encourage all out-of-town workshop attendees to use the following link when booking reservations to receive special pricing:

USE THIS LINK > > BOOK NOW <<

Dulles (IAD) International Airport is the nearest airport to the Hyatt House Herndon/Reston. The hotel does offer complimentary shuttle service, if you pre-arrange that with the front desk - +1 703-437-5000 - Parking is also complimentary at the hotel.


WHAT TO BRING

Limited cameras, tripods, lighting equipment, and computers will be available for the workshop. Students are encouraged to bring their own camera and tripod. They may also bring additional equipment such as lighting, computers, etc. for familiarity. Something to take notes with, such as a computer or a notepad, is recommended. There may be an opportunity for students to do some post-production in the classroom, so bring a Wacom tablet if you have one. Gifts and bribes for the instructors are always welcome.


MEET THE INSTRUCTORS

Tony Roslund is a third-generation photographer with over 20 years of experience shooting architecture for designers, contractors, and architects across the country, including Google, The New York Times, The Home Depot, Anthropologie, PEMCO Insurance, and many others.

Tony has generated a national audience as both a photographer and educator through tutorials and workshops around the world. His work has been published in online media outlets such as Retail Design Blog, Contemporist, Hospitality Design, and Housetrends.

Jason Roehner is a Phoenix-based architecture and interiors photographer, and was recognized as Photographer of the Year in 2015 by PhotographyForRealEstate.net.

For the last eight years he has photographed homes for Arizona's top realtors, as well as projects by some of the Southwest's most noted architects and designers. His work has been featured by Dwell, ArchDaily, Better Homes, and many others.


SPONSORS

Tony and Jason are thankful for our generous sponsors for this event. They have helped promote, lend equipment, and/or donated door prizes, promo codes, and product discounts. If your brand is interested in sponsoring this event, please contact paul@tonyroslund.com